360-Degree Branding: How to Build, Revamp, Measure, and Add Value to Your Brand
Your brand is the public face of your strategy. Brands are not just about logos and business cards; they have value; they need to be built, protected against contingencies and competitors, managed and measured effectively. But what does it take to build a great brand and when is it time to revamp it? How can you assess your brand in a specific, measurable way? How can you communicate your brand effectively not only to your clients, but other important constituents as well? What is the link between branding and customer satisfaction? These are just a few of the questions that this exciting seminar will provide answers to. Join us and find out how you can add value to your brand and turn it into a source of competitive advantage!
Dr. Moses Altsech Bio:
Moses Altsech holds a Ph.D. in Marketing from Pennsylvania State University and serves on the faculty of the University of Wisconsin at Madison. He is the President of Altsech Consulting, a training research and consulting firm based in Madison, WI, with clients across the United State and overseas. With more than two decades of experience as a consultant, trainer and keynote speaker, and more than twenty academic and professional awards, Dr. Altsech has delivered relevant, actionable content in engaging, funny, dynamic presentations! You can find more details about his credentials and expertise at www.callmoses.com.
This event is sponsored by: Blackhawk Community Credit Union