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The Better Business Bureau Serving Wisconsin is a non-profit organization with a mission to advance marketplace trust by creating a marketplace where buyers and sellers can trust each other. We provide balance by calling out substandard business behavior (scams, fraud, etc) and recognizing ethical, trustworthy businesses through the BBB Accreditation program. The BBB of Wisconsin Foundation supports local programs such as the BBB Students of Integrity Scholarship, BBB Torch Awards for Ethics and BBB Spark Awards. Go to ethicsawards.org for more.