The Diamond Center | Champions Club

About Us

The Diamond Center is a full-service jewelry store offering engagement rings, fine jewelry, and watches from many top jewelry designers worldwide. Family owned and operated, The Diamond Center has been your local jeweler for over 40 years.

As a locally owned jewelry store in Janesville & Madison, we set the standards for excellence, quality and service. When you are shopping for gems and diamond engagement rings, make sure you compare cut, color, clarity, carat weight and treatments of Gemstones from one store to the next. If you are comparing exact qualities, The Diamond Center is sure to have the best price. We carry the largest selection of designer brands in the area. Diamond jewelry, engagement rings and wedding and bridal jewelry are our specialty. The Diamond Center has more diamonds on display than any other jewelry store in Wisconsin. We also have the best selection of all your other jewelry needs including watches, gold chains, colored gemstones and Pandora jewelry and even giftware.

We recommend our FREE semi-annual cleaning and inspections. In the event you chip, break or lose a diamond or gemstone you purchase from us, the Diamond Center will replace it for free. Open any bridal magazine and you will, no doubt see ads for many of the same jewelry designers that we offer here at The Diamond Center. These designers protect their reputations by working only with select jewelers nationwide. The Diamond Center has the exclusive jewelry designers you would normally need to travel to a larger city to find it is all right here at The Diamond Center.