Blushing Willow is a one-of-a-kind bridal boutique offering brides a unique dress shopping experience where they can relax and be themselves. The boutique is located on the 4th floor of the Gray Goose, a former tobacco warehouse that has been completely renovated into a beautiful building in downtown Janesville. The space was designed to have a modern feel with vintage and industrial features to provide our brides with a comforting atmosphere while they shop.
We hand select each dress in the boutique to ensure our brides have a selection of dresses that are fresh, new and unique. Many of our designers allow various alterations and customizations to their gowns so each bride has the opportunity to tailor her gown specifically to fit her own style and taste.
During an appointment at Blushing Willow, the bride will have the entire boutique to herself to make sure she has our staff's full attention while finding the perfect dress for her big day.